A key narrative of the Premier League this campaign concerns the decline of goals scored in open play and the way teams have been scoring increasingly from set-plays instead.
Looking at how goals have been scored to matchday 11 the prior season, we note 39 fewer scored in open-play and 26 more from set-plays and penalties, resulting in 13 less overall.
Considering the broader view, shot attempts sides are producing have seen a remarkable drop of 370 in open play than at this stage last season.
Even with the notable jump in set-piece goals, records show a mere two extra attempts created from these situations outside of penalties, showing the efficiency sides have been at devising strategies to score from dead-ball situations.
Over 300 goals notched in the first 110 fixtures to date works out at 2.74 goals per fixture, which if it continued for the whole season might be the lowest for half a decade, back in 2020-21 (2.69 average).
Yet merely 196 scores scored in open-play translates to 1.78 each match and is heading to be the smallest for since 2009-10, back in 2009-10 (1.76 average).
2009-10 additionally represents the sole English top-flight season to witness goals scored more frequently from non-penalty set-pieces than this campaign's frequency of 0.77 per fixture (0.79 average).
When it comes to goals scored from open-play, Wolverhampton Wanderers have seen the largest decline, netting only four in their first 11 fixtures, a reduction of 10 than at this stage the previous campaign.
Apart from Wolves, England's top division's fall in open play goals is very much a London phenomenon, with half of the capital's seven sides netting at least five goals fewer from open play than last season.
To be fair, this is primarily due to their scoring numerous goals at the early stages of last season as opposed to them really struggling to find the net in open play the current term.
Conversely Man City have experienced the biggest increase, with almost every one of their 23 scores this season arriving in open-play.
Comparing newly promoted sides with the teams that went down that they superseded. Play-off champions Sunderland have netted three extra goals in open play than the Saints achieved in matchday 11 en route to demotion last season.
In terms of goals scored from dead-ball situations (aside from penalties), Arsenal and Chelsea have experienced the biggest increase, with each team replacing the five less scores that they've produced in open play with the same number from dead-ball situations.
Man United have scored double the number scores from set-pieces as they did in the 11 games the previous campaign prior to Ruben Amorim took over, while the Black Cats additionally have been more successful at scoring than the fellow red-and-whites they replaced.
City don't seem to have got the trend about increasing scoring from set-pieces, because they've recorded three less than last season, as have Forest, even if this could be because of the change in style they're working to install.
Six sides – the Gunners, Chelsea, the Cottagers, Newcastle, Tottenham and West Ham – have been this season's leading trend-followers by scoring fewer scores from open play and additional from set-pieces, while Manchester City stand as the only side to go against the grain up to now by doing the exact opposite.
It will be fascinating to observe if teams persist to place such emphasis on set-pieces as the season goes on or if they rediscover their all-round creativity and commence scoring increased totals in open play also.